I see more and more people describing themselves as technology evangelists.

 

As an IT consultant I undoubtably have enthusiasm for technology, however, as a Management Consultant my enthusiasm is for the potential for technology to impact the business for a client. For someone to be evangelical about a technology implies it is the technology in itself that excites them. For technology to have value then it must have a positive impact; for business this must pass my sniff test of three criteria:

If a technology can significantly achieve all three goals then it certainly gets my enthusastic backing. I guess I could be a technology value proposition evangelist but that doesn't really have the same ring to it does it?!